BlogCRM & messaging
WhatsApp Cloud API + Kommo: the sales duo
Bots, templates, pipelines, and follow-up: how I unify conversation and CRM so nothing falls between chats.
Why pipelines break
The lead writes on WhatsApp, the rep answers from a phone… and the CRM finds out late (or never). You lose history, metrics, and follow-ups.
As a certified Kommo implementer and WhatsApp Cloud API integrator, I build the bridge:
- centralized conversations
- tags and pipeline stages
- bots for early qualification
- clean handoff to a human agent
Healthy go-live checklist
- Numbers and templates approved in Meta
- Pipeline aligned to the real sales process
- Roles and permissions per team
- Conversation backup and basic audit
Expected outcome: fewer “floating” leads and a team working from one board.